# Press Release Template

Use this template to draft a Working Backwards press release.

## Provenance
Adapted from `prompts/visionary-press-release.md` in the `https://github.com/deanpeters/product-manager-prompts` repo.

## Template
```markdown
**Headline:**
"[Product/Feature Name] by [Company] Aims to [Main Benefit/Goal]"

**Dateline:**
"[City], [State/Province], [Country], [Date] —"

**Introduction:**
Today, [Company], a [type of organization], announced [key news], a [brief description]. This [product/feature] is set to [main benefit], addressing [key customer problem].

**Problem Paragraph:**
[Describe the customer problem and its impact. Include a supporting data point or insight if available.]

**Solution Paragraph:**
[Describe how the product solves the problem in outcome terms]. "[Customer-focused quote]," said [Company leader].

**Additional Details:**
[Add supporting benefits, integrations, or data points.]

**Boilerplate:**
[Company], founded in [year], is a [type of company] known for [main products/services]. With a focus on [mission/values], [Company] has [achievements or milestones].

**Call to Action:**
For more information about [product/feature], visit [website] or contact [media contact name] at [contact info].

**Media Contact:**
[Name]
Title: [Title]
Phone: [Phone]
Email: [Email]
```
