# EOL Message Examples

### Example 1: Good EOL Message (Workflow Automation Product)

```markdown
## End-of-Life Announcement: Acme Workflows Classic

### Product Transition Narrative

**We are:** Acme Workflows, a workflow automation platform serving 50,000 small businesses
- We're committed to helping you save time and focus on what matters
- We continuously evolve our product based on your feedback and technological advances
- We're building toward a future where automation is accessible, powerful, and simple

**Announcing:**
- We are discontinuing Acme Workflows Classic on December 31, 2026, and migrating all customers to Acme Workflows Pro.

**Because:**
- Acme Workflows Classic runs on outdated infrastructure that limits performance and scalability
- Acme Workflows Pro is built on modern technology that enables 3x faster automation, better integrations, and real-time collaboration
- Consolidating to one platform allows us to invest 100% of our engineering resources in features you've requested

**Which means for you:**
- 3x faster automation execution
- 50+ new integrations (Slack, Asana, Notion, and more)
- Access to new features like real-time collaboration and mobile app
- Continued reliability and simplicity you expect from Acme

### Current Product Context

**Our product** Acme Workflows Classic
- **is a** workflow automation tool that helps small businesses eliminate repetitive tasks
- **that has served** over 20,000 customers for 8 years
- **by providing** reliable, straightforward automation without requiring technical expertise

### Customer Impact

**We understand that this may affect you by:**
- Requiring time to migrate workflows from Classic to Pro (estimated 1-2 hours for most customers)
- Learning new features and interface changes
- Updating API connections if you've customized workflows

### Transition Solution

**For** small business owners
- **that currently use** Acme Workflows Classic
- Acme Workflows Pro
- **is a** next-generation workflow automation platform
- **that** maintains all the simplicity and reliability you love while adding 3x faster performance, 50+ new integrations, and real-time collaboration

### Differentiation and Continuity

- **Like** Acme Workflows Classic,
- Acme Workflows Pro
- **provides** easy-to-build automations without coding, reliable execution, and straightforward pricing
- **while also offering** 3x faster workflows, mobile app access, real-time team collaboration, and integrations with Slack, Asana, and Notion

### Support and Next Steps

**To ensure a smooth transition, we will:**
- Provide 1-on-1 migration assistance for all customers (schedule via support portal)
- Automatically migrate your workflows with your approval (no manual rebuild needed)
- Offer a 3-month 20% discount on Acme Workflows Pro for existing Classic customers
- Maintain full access to Acme Workflows Classic until December 31, 2026 (no disruption during transition)

### Timeline

- **March 1, 2026:** Migration tool available; begin migrating at your convenience
- **September 1, 2026:** Acme Workflows Classic becomes read-only (no new workflows, existing workflows still run)
- **December 31, 2026:** Acme Workflows Classic fully discontinued; data export must be completed by this date

### Call to Action

- Log in to your account at acme.com/migrate to start the migration wizard
- Schedule 1-on-1 migration support at acme.com/support
- Contact our support team with questions: support@acme.com or 1-800-ACME-HELP
```

**Why this works:**
- Empathy-first (acknowledges company commitment, then announces change)
- Rationale is customer-benefit-focused (faster, more integrations, new features)
- Acknowledges disruption honestly (migration takes time, learning curve)
- Support measures are generous (1-on-1 help, auto-migration, discount)
- Timeline is clear and provides ample lead time (9 months)
- Call to action is specific and easy

---
