# Customer Journey Map Template

Use this template to map customer stages, actions, touchpoints, emotions, KPIs, goals, and teams.

## Provenance
Adapted from `prompts/customer-journey-mapping-prompt-template.md` in the `https://github.com/deanpeters/product-manager-prompts` repo.

## Template
```markdown
## Customer Journey Map

### Persona
- [Persona name and brief description]

### Objectives
- [Objective 1]
- [Objective 2]
- [Objective 3]

| **Stage** | **Awareness** | **Consideration** | **Decision** | **Service** | **Loyalty** |
|---|---|---|---|---|---|
| **Customer Actions** | [Actions] | [Actions] | [Actions] | [Actions] | [Actions] |
| **Touchpoints** | [Touchpoints] | [Touchpoints] | [Touchpoints] | [Touchpoints] | [Touchpoints] |
| **Customer Experience** | [Emotions/thoughts] | [Emotions/thoughts] | [Emotions/thoughts] | [Emotions/thoughts] | [Emotions/thoughts] |
| **KPIs** | [KPIs] | [KPIs] | [KPIs] | [KPIs] | [KPIs] |
| **Business Goals** | [Goals] | [Goals] | [Goals] | [Goals] | [Goals] |
| **Teams Involved** | [Teams] | [Teams] | [Teams] | [Teams] | [Teams] |
```
