# Positioning Statement Template

Use this template to craft a Geoffrey Moore-style positioning statement.

## Provenance
Adapted from `prompts/positioning-statement.md` in the `https://github.com/deanpeters/product-manager-prompts` repo.

## Template
```markdown
## Positioning Statement

### Value Proposition

**For** [target customer/persona]
- **that need** [underserved need]
- [product or service name]
- **is a** [product category]
- **that** [benefit statement focused on outcomes]

### Differentiation Statement

- **Unlike** [primary competitor or alternative]
- [product or service name]
- **provides** [unique differentiation focused on outcomes]
```
