# Product-Led Sales Strategy - All Guest Insights

*2 guests, 2 mentions*

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## Elena Verna
*Elena Verna 2.0*

> "Product-led sales converts the usage that you've generated via self-serve into a sales opportunity and it attaches a salesperson to close a much larger contract."

**Insight:** The guest provides a comprehensive framework for a specific go-to-market motion that sits between PLG and traditional sales, involving unique metrics (PQAs), organizational accountability (Product own


## Hila Qu
*Hila Qu*

> "How the product led funnel work for us is... our sales team get that data signal, they may send an email and reach out and say, 'Hey, I saw you were checking it out. How can I help?'"

**Insight:** The guest discusses the specific transition and mechanics of moving from pure PLG to a hybrid model involving Product Qualified Leads (PQLs) and sales handoffs.


