# Behavioral Product Design - All Guest Insights

*2 guests, 2 mentions*

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## Jackson Shuttleworth
*Jackson Shuttleworth*

> "Once you hit seven days, loss aversion kicks in, and you retain."

**Insight:** The guest discusses deep psychological principles like loss aversion, the 'bend not break' philosophy, and using haptics/animations to create 'pause moments' for celebration that go beyond standard re


## Kristen Berman
*Kristen Berman*

> "behavioral science and behavioral design basically uses those insights on psychology to actually apply it within real world problems."

**Insight:** The guest discusses a specific methodology of applying behavioral economics (biases like present bias, status quo effect, and uncertainty aversion) to product features to drive specific actions.


