# Startup Pivoting - All Guest Insights

*2 guests, 2 mentions*

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## Stewart Butterfield
*Stewart Butterfield*

> "The decision is about have you exhausted the possibilities?"

**Insight:** The guest provides a specific framework for when and how to pivot a company, emphasizing rational distance over emotional attachment.


## Todd Jackson
*Todd Jackson*

> "Most founders do a 10% pivot, and what they need to be doing is a 200% pivot."

**Insight:** The guest provides a specific framework (The Four Ps) and tactical advice on how to execute a pivot when stuck in the early stages of product-market fit.


